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CR7® LIFE OFFICIAL STORE
DETAILS
RETAIL EXPERIENCE
IP ARENA
2025
The CR7® LIFE Official Store is not just a retail space — it is a lifestyle destination that captures the essence of Cristiano Ronaldo’s brand.
Opened in September 2025 at Hong Kong’s iconic Times Square, the flagship store brings together fashion, culture, and technology in a one-of-a-kind immersive environment. Fans can explore exclusive CR7® LIFE merchandise, from apparel and fragrances to home goods and collectibles.
The store also features a Portuguese café serving Pastéis de Nata and premium coffee, a nod to Ronaldo’s heritage that adds a personal and cultural touch to the experience.
At the heart of this project is Asia Partners, the exclusive IP owner of the CR7® LIFE brand, including the Official Stores, Merchandise and te Museum. Asia Partners brought the CR7® LIFE Official Store to Hong Kong, transforming Times Square into a hub where sport, lifestyle, and innovation converge.
The CR7® LIFE Official Store is more than a place to shop, it is an experience designed to connect fans with Ronaldo’s values of excellence, determination, and style, while showcasing Asia Partners’ commitment to delivering world-class sports IP projects.