PLAY BONITO

Play Bonito, a curated concept by Asia Partners, is a vibrant, youth-driven football IP brand that celebrates the game beyond clubs. It combines collectibles, lifestyle, and pop culture to create a unique, interactive experience for fans.

Featuring rising stars and global talents such as Vitinha, Aitana Bonmatí, Bernardo Silva, João Félix, Darwin Núñez, Kika Nazareth, Bradley Barcola, and José Mourinho, among others, Play Bonito brings the world’s top players to life through digital-first content, interactive products, and collectible items.

The brand reinvents the retail experience, blending the pitch with pop culture, while celebrating football through a team that exists beyond clubs and makes the sport accessible to fans everywhere.

Its core values, discipline, ambition, resilience, excellence, and inspiration, guide every collectible and lifestyle experience, turning football fandom into a vibrant, engaging culture.